Sustainable

On Thursday night we attended the Sustainable Business Awards, the recurrent theme was how we use the word “Sustainable”, what it reflected and should we even use it?
Efficient use of resources and ethical behaviour used to be called just “good business practice”.
The other day I read an article which pointed out that food we call “organic” our parents used to simply call “food”.
In the same way sustainability isn’t a special new vehicle to business success, it is mainstream, practical and as old as the hills.