Focus Forward films highlight exceptional people and world-changing ideas that are impacting the course of human development, changing our lives for the better. We were very excited to be selected as a subject for these films by German documentary maker, the very talented, award winning Sarah Grohnert.
Filmed over three days the documentary covers our work transforming industrial and agricultural waste fibres into a range of new fabrics. And the key to that? Wool, of course.
This 3 minute film portrays our collaboration with Starbucks through to our most recent conversations with the Chinese government and casts a visionary eye over a pressing issue of our time, the best use of precious arable land.